Episode 291: Vayner Media and Marketing in Asia Pacific with Jeff Nicholson by analyseasia published on 2019-03-29T02:03:28Z Jeff Nicholson, chief media officer of Vayner Media joined us in a conversation on the expansion of their business footprint in Asia Pacific and discuss the major trends in marketing and advertising across Asia Pacific, splitting between China and the rest of Asia. Jeff discuss the customer centric focus of Vayner Media and how they are working with international brands in Asia Pacific and regional brands on digital marketing. We discuss the effects of the new tri-factor of Google, Facebook and Amazon in advertising and aggregation, and the rise of Tik Tok in international markets. Genre Business Comment by Rick Lee Interesting guest and I can see why advertising and marketing have to split between China and rest of Asia. 2019-03-29T02:16:40Z Comment by whitewarlord Great conversation on the trends of marketing and advertising by Jeff, and I wonder if we can extend that conversation on brand safety more next time. 2019-03-29T02:15:49Z Comment by wangwu The rise of Tik Tok and the tri-factor of Amazon, Google and Facebook makes Asia Pacific very interesting, and great discussion with Jeff. 2019-03-29T02:14:42Z