Episode 285: The Trade Desk and Digital Advertising in Asia Pacific with Matt Harty by analyseasia published on 2019-02-15T01:34:29Z Matt Harty, senior vice president of Asia Pacific for The Trade Desk, joined us to discuss the footprint of the programmatic advertising company and the major trends on digital advertising across Asia Pacific. From the start, Matt introduces the concept of programmatic advertising and explains how The Trade Desk works with their customers and expands their business offerings across Asia Pacific. We dived deeper in the importance of brand safety in programmatic advertising, the key trends in digital advertising in Asia Pacific and whether humans or AI should decide what we want to advertise in the future. Genre Business Comment by prodigal Great discussion on digital advertising and particularly Matt's point on whether a human should control the ads coming out to the distribution points such as connected TV. 2019-02-15T06:06:48Z Comment by wangwu Great to know that The Trade Desk with programmatic advertising is in Asia. Wonder how it stacks up against the duopoly of Google and Facebook. 2019-02-15T06:05:20Z